Phone 858.204.6226

How We Market Your Home

Marketing a home for sale must be both strategic and creative in mission and nature.  We know well that each home we list for sale tells a different story, and, therefore, we promote each home with a customized and individual marketing program. One home may look stunning at sunset, and, therefore, the photos we use in advertising and the MLS will reflect such beauty.  Another home may feature a unique architectural design, so our marketing collateral will highlight this special quality.

We work with our homeowners to uncover the story and develop inspired materials and appropriate advertising placements to maximize the value and sale-ability of the property in the minds of prospective buyers.

At The Brett Dickinson Team, we employ time-tested marketing tools and target the right audience for each, individual property.  Our most effective strategy is to understand the nature of the property, including its structure, location, placement within its given neighborhood, and then identify the ideal potential buyer – a family, individual or investor.